GTM recruiting isn't the same as hiring just any salesperson. What it is, how it differs from a traditional search, and how we hire GTM talent for SaaS.

“Good salesperson” means nothing on its own: the same profile can shine at one company and underperform at another. Here are the four factors that decide whether a commercial profile will work in your SaaS.

AE and SDR are used all the time in SaaS sales and often confused. They're different roles, with different goals and profiles. Here's what each does, how they differ, and which to hire first.

In a recurring-revenue business, the sale doesn't end at the close: it starts there. Customer Success and RevOps are the roles that make revenue not just arrive, but hold and grow.

Hiring commercial talent tends to swing between endless processes and rushed decisions. We work to be in the middle: fast, but with rigor. Here's our step-by-step method.

The best commercial talent isn't always in the same zip code. GTM talent nearshoring —adding commercial profiles from nearby regions— has become a strategic decision. Here's why LATAM and Europe are two of the most interesting bets.